The Cards “Coach-of-the-Week” award is selected by a local sports panel consisting of Cardinals Director of Community Relations Luis Zendejas, Community Relations Coordinator Adam Richman, Manager of Alumni Relations Damien Anderson, NBC-12 sports anchor Bruce Cooper, Channel 15 sports anchor Craig Fouhy, Arizona Sports 98.7 FM reporter Craig Grialou, former Arizona high school coach Emil Nasser and AIA high school official Paul Edge.
The Cardinals “Coach-of-the-Week” program presents a selected high school coach with a certificate signed by NFL Comissioner Roger Goodell, Cardinals President William V. Bidwill and Head Coach Bruce Arians. Cardinals Cheerleaders and team mascot Big Red will present the school with $1,000 to support its football programon behalf of Cardinals Charities.
Week 1: Derek Wahlstrom, Verrado HS
Week 2: Larry Fetkenhier, Cactus HS
Week 3: Brandon Willard, Boulder Creek