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University of Phoenix Stadium
A-to-Z Guide 2013 (PDF version)
A to Z Guide
The street address for University of Phoenix Stadium is: 1 Cardinals Drive, Glendale, AZ 85305.
Aisle Policy – “Wait for the Whistle”
So that your fellow Cardinals fans do not miss any of the action on the field, University of Phoenix Stadium staff will ask fans on the main and club concourse to wait at the top of the aisle until the end of a play to return to their seats. This “Wait for the Whistle” policy will be enforced throughout the game and your cooperation is appreciated.
Staff members at University of Phoenix Stadium strongly encourage all fans to exercise responsible consumption of alcoholic beverages. Fans should be aware of the following policies during Arizona Cardinals games:
No alcoholic beverages can be brought inside the stadium. Any attempt to bring alcohol inside the stadium or possession of an alcoholic beverage not purchased from the University of Phoenix Stadium concessionaire may result in ejection.
Stadium management reserves the right to change these policies and procedures at any time and without prior notice to fans.
Guide, signal and service animals are allowed inside University of Phoenix Stadium with fans that need their assistance. No pets or other animals are permitted.
Arizona Cardinals Kids Club
Become an official Arizona Cardinals Kids Club member and receive your Team Pack plus the opportunity to be on the field for the coin toss as a Kids Club Captain. To sign up go to azcardinals.com or register at any of the Guest Services locations on game days.
Automated Teller Machines
ATM’s are located on the main concourse at sections 104 & 123, club concourse at sections 216 & 233 and the terrace concourse at sections 416 & 448, along with additional portable ATM’s throughout the stadium.
If you encounter car troubles at the end of a football game, please raise the hood on your vehicle or call 623/433-7156. Our parking staff will dispatch a service vehicle to help resolve the situation, or contact a local repair service to assist.
Baby Changing Stations
All men’s, women’s and family restrooms at University of Phoenix Stadium are equipped with a baby changing station.
Bags – Public Safety Policy
In accordance with the NFL’s Public Safety Policy, fans can bring one of the following approved bags inside University of Phoenix Stadium: 12” x 6” x 12” clear plastic bag, or; 1-Gallon Plastic Freezer Bag, or; Small Clutch bad no larger than 4.5” x 6.5” in size. Fans should be prepared to open their bags for inspection and may be asked by security staff to shift and possibly remove the contents. Non-approved bags will be denied entry into the stadium and fans will be asked to return the bag to their vehicle or dispose of it. There are no lockers outside of the stadium to store items nor can any items be held by staff members.
Banners & Signs
Cardinals fans are encouraged to show their support and may bring handheld signs to Sportsman’s Park and University of Phoenix Stadium, provided they are football related and in good taste as determined by stadium security. Signs cannot be commercial, political or obscene in nature. Signs may not be affixed or hung anywhere within University of Phoenix Stadium. Signs may not be displayed in a manner that obstructs other fans’ views of the game or stadium scoreboards/advertising signage. The signs must be made of a paper or lightweight cloth-like material. Signs cannot utilize wood, metal or similar types of materials for support. Maximum dimensions of a sign are three feet by two feet. Signage not permitted within Sportsman’s Park or inside the stadium will be disposed of by stadium security unless the guest wishes to return it to their vehicle.
Bottles & Cans
Fans will not be allowed to bring any type of bottle, can, thermos or beverage container inside of University of Phoenix Stadium. However, fans will be allowed to bring one (1) factory-sealed, non-frozen 500mL (16.9 fl. Oz.) bottle of water (no soda, flavored water or sports drinks.) Parents with small children may bring plastic bottles of formula or milk inside of the stadium.
Fans may bring personal still-photo cameras to capture the special moments from their visit to University of Phoenix Stadium. Feel free to ask any stadium staff member to snap a picture of your group. The following items are not permitted inside the stadium: Video cameras, mono/tripods and professional cameras with zoom lenses greater than 200mm or larger than eight inches in length. Please note video recording by any device is prohibited within the stadium and Sportsman’s Park, without prior written consent of the Arizona Cardinals.
All food services at University of Phoenix Stadium are handled by Rojo Hospitality Group. For more information on holding your special event at the stadium contact Rojo Hospitality Group at 623/433-7656. Any catering provided by companies other than stadium concessionaire is not permitted inside University of Phoenix Stadium or anywhere on Sportsman’s Park.
Cellular phones are welcome inside University of Phoenix Stadium. Fans are reminded, however, to make sure that their cell phone conversations are not disruptive to the others seated around them.
Child Locator Wristbands
Our young Cardinals fans are enouraged to stop by a Guest Services Office and pick up a Child Locator Wristband.. The child’s ticket location or contact phone number can be written on the wristband in the event a child gets separated from their party. The Guest Services offices are located along the main concourse (near Sections 104 & 123) and upper concourse (Sections 417 & 448.)
Children’s Ticket Policy
Children 24 months of age or younger are permitted entry inside University of Phoenix Stadium without a ticket provided they obtain “lap pass” prior to entry. Adults can request a lap pass from stadium staff checking tickets at the entrance gates. The child receiving the lap pass must be present when the pass is issued. There is a limit of one lap pass per adult game ticket.
Fans are not permitted to bring or use any type of chewing tobacco inside University of Phoenix Stadium during events. If chewing tobacco is discovered inside the stadium, ticket holder will need to dispose of it immediately or face possible stadium ejection.
Compliments & Concerns
We value the compliments and concerns from all fans that come to University of Phoenix Stadium. Fans can express their comments in person at any of the four Guest Relations offices, located on the main and terrace concourses. Written feedback can be sent through the Arizona Cardinals website at: www.azcardinals.com.
“Good Sport” Program
The Arizona Cardinals, Bud Light, Coca-Cola, Rojo Hospitality Group, Arizona Department of Highway Safety and Hensley have teamed up to implement the “Good Sport” Designated Driver Program. Fans 21 years of age or older with a valid driver’s license can sign up pre-game on the Great Lawn as well as inside the stadium at the 100 and 400 Level Guest Relations offices and Club Level concierge locations. In appreciation of the commitment to getting their friends home safely all designated drivers are awarded a coupon for one soft drink or non- alcoholic beer. Designated drivers also have the opportunity to win prizes each game and are eligible for a grand prize which will be presented on field at the final regular season home game.
Fans that refuse to follow the direction of University of Phoenix Stadium staff or fail to comply with the Arizona Cardinals Code of Conduct will be subject to ejection without a refund of their event ticket, which may result in the loss of ticket privileges. All guests ejected for Code of Conduct violations will be required to successfully complete a 4-hour on-line Fan Conduct course before returning to a future game at University of Phoenix Stadium.
Elevators are located near the three public and two Club entrances at University of Phoenix Stadium. The location and availability of elevators are:
● Hyundai Gate 1 – Working Media and fans with disabilities.
● Gila River Club West – Loft ticket holders and Club seat fans with
● University of Phoenix Gate 2 – Fans with disabilities.
● Insight Club East – Loft ticket holders and Club seat fans with disabilities.
● Budweiser Gate 3 – Fans with disabilities.
Fans should record their section, row and seat numbers at home and office. If an emergency arises during the game, please call the University of Phoenix Stadium Security Command Center at 623/433-7156 with the seating information and a stadium staff member will be sent to that location. Per stadium policy, announcements will not be made over the public address system to locate guests.
If you are interested in becoming part of the Arizona Cardinals or University of Phoenix Stadium event staff, information on open positions can be obtained at:
Arizona Cardinals – www.teamworkonline.com
Global Spectrum – 623/433-7100
Pride Group LLC (Parking Services) – 480/663-3911
S.A.F.E. Management (Security & Guest Services) – 623/433-7300 Rojo Hospitality Group (Catering/Concessions) – 623/433-7656 Facility Merchandising, Inc. (Merchandising) – 623/433-7600
The two Club Entrance gates open 3 hours and 15 minutes prior to kickoff for Club and Loft ticket holders.
● Gila River Club West – Northwest corner. Look for the large red “W.”
● Insight Club East – East side. Look for the large red “E.”
The three public entrance gates open 90 minutes prior to kickoff for all ticket holders.
University of Phoenix Stadium is equipped with escalators located adjacent to the three public and two private entrances. The escalators located directly inside Gates 1 & 3 allow fans access to the Club Level and Terrace concourse. The escalators located at Gate 2 provide fans with direct access to the Terrace concourse only. The escalators at the Gila River Club West and Insight Club East entrances are reserved for Club and Loft ticket holders and access the Club level only. The escalators will run in the upwards direction through halftime and change to the downward direction during the second half to speed exiting at the conclusion of the game. Fans are asked to never walk up or down a non-operational escalator.
There are a total of 12 family restrooms which are intended for the use of parents with small children and fans with disabilities. All family restrooms are outfitted with baby-changing tables and are ADA compliant. The family restrooms are located on the main concourse (near Sections 102, 114, 124 & 136), club concourse (near Sections 204, 219, 230 & 247) and terrace concourse (near Sections 404, 421, 435 & 454.)
Family Sections (Alcohol-Free)
There are three sections at University of Phoenix Stadium in which alcohol is not permitted. Fans that hold tickets in Sections 114, 424 & 432 will not be allowed to bring or consume alcohol in these three areas.
Letters to Cardinals players should be sent to the following address: Player’s Name
c/o Arizona Cardinals Football Club
P.O. Box 888
Phoenix, AZ 85001-0888
University of Phoenix Stadium has four First Aid locations that are available to assist fans throughout the event. The First Aid offices are located along the main concourse (near Sections 122 & 136) and terrace concourse (near Sections 416 & 448).
Food & Beverage Policy
Fans are not allowed to bring any food or beverage items inside University of Phoenix Stadium. We ask that fans either leave these items inside their vehicles or dispose of them at the security checkpoint before entering the stadium. The only exceptions are:
Food and beverage items for infants two years of age or younger.
Gate Opening Times
Gila River Club West and Insight Club East entrance gates open 3 hours and 15 minutes prior to kickoff for Club and Loft ticket holders. The three public entrance gates open 90 minutes prior to kickoff for all ticket holders.
Gila River Club West
Fans holding tickets for Club level sections
201-222 or Lofts numbering L207 to L216 or L301
to L322 are located on the Gila River Club West
lounge. Please enter University of Phoenix Stadium through the Club West entrance doors, on the northwest side.
Guest Services Offices
Guest Services offices are ready to assist and make your visit a memorable one. The Guest Services offices are located along the main concourse (near Sections 104 & 123) and upper concourse (Sections 417 & 448.) Some of the services available at these four locations include: Child Locator Wristbands, Lost & Found, Lost Children, “Good Sport” Designated Driver Program, Stroller/Wheelchair check-in and Guest Comment forms.
If you require assistance during your visit to University of Phoenix Stadium or wish to report violations of the Cardinals Code of Conduct, stadium staff can be reached at:
Game Day Hotline: (623) 433-7156
Text Message Hotline: Text “Cards” <SPACE> issue and location to 69050
Insight Club East
Fans holding tickets for Club level sections 227-248 or Lofts numbering L232 to L243 or L333 to L367 are located on the Insight Club East lounge. Please enter University of Phoenix Stadium through the Club East entrance doors, on the east side. While at the game, be sure to visit the Insight Briefing Center to learn how you can put the “technology behind the team” to work for your business.
Laser pointers are considered a prohibited item at University of Phoenix Stadium and are subject to confiscation if brought inside the facility.
There are a total of 88 Lofts, often referred to as suites in other sports venues, at University of Phoenix Stadium. The design, build-out and furnishings inside the Lofts follow in line with the overall architectural characteristics of the stadium. Lofts are located on both the Club level lounges and Loft level corridor. For more information on Lofts at University of Phoenix Stadium, please call 602/379-0102.
Lost and Found
If during your visit to University of Phoenix Stadium you misplace an item or find something that belongs to another fan, please visit one of the Guest Services offices. Claim forms are available to report missing items. Fans inquiring about lost items should call the 24/7 Command Center at 623/433-7147. Items lost at prior games are held in storage for 30 days and then are donated to a local charity. The Arizona Cardinals and University of Phoenix Stadium cannot be held responsible for lost or damaged items.
Lost Children and Guests
Children that are separated from their family or friends will be escorted by a stadium staff member to the closest Guest Services office. All children are encouraged to stop by a Guest Services location to pick up a Child Locator wristband when they enter the stadium.
Lost or Stolen Tickets
Lost or stolen tickets can be replaced only under certain conditions. Please contact the Cardinals Ticket Office at 602/379-0102 for replacement guidelines.
All credentialed members of the media will enter the building at the Media Entrance, located to the south of Gate 1.
Official Arizona Cardinals team merchandise is available at the AZone Team Store, next to Gate 2 on the main concourse level. The Team Store is open on game days for ticket holders and non-game days for all. On game days, there are additional merchandise stands on the main concourse (near Sections 101, 104, 111, 115, 126, 134 & 137), club level (near Sections 217 & 232) and terrace concourse (near Sections 408, 423 & 440). For more information, call the AZone Team Store at 623/433-7600.
National Anthem Performances
Do you have what it takes to perform the National Anthem before a Cardinals home game? If so, contact the Cardinals Entertainment Department at 602/379-1825 for more information.
Noise Making Devices
Musical instruments or any types of noise making devices are not permitted inside University of Phoenix Stadium. This includes, but is not limited to, items like air horns, cowbells and whistles.
University of Phoenix Stadium is in compliance with the Americans with Disabilities Act in providing open captioning service for the stadium public address system. Open captioning is displayed under the north and south videoboards throughout Cardinals game day. In addition, open captioning is available via smart phones which are available free of charge at the Gate 1 Guest Services office (across from Section 104.) For more information in advance of game day, please contact the Cardinals Ticket Office at 602-379-0102 or via e-mail at firstname.lastname@example.org
University of Phoenix Stadium does not have any payphones available to fans. However, fans can request the use of a phone at any of the four Guest Services locations if needed. A TDD phone for hearing and speech impaired fans is located at the Guest Services office next to Gate 1.
Playing Field – No Trespassing
Fans are reminded that attempting to enter or accessing the playing field without the proper credential will be considered trespassing and is grounds for immediate ejection and arrest.
All fans are encouraged to pick up a free copy of Cardinals Kickoff magazine as they enter University of Phoenix Stadium. Kickoff will provide you with details on your favorite Cardinals players and information to make your visit an exciting one.
Only personal radios with headphones are permitted inside University of Phoenix Stadium. So that all fans can enjoy the action on the field, radios operated without headphones are not allowed. To ensure a strong radio signal, the Cardinals English and Spanish broadcasts are retransmitted throughout the stadium. Please turn your personal radio to 102.9 FM for the English broadcast and 92.9 FM for the Spanish broadcast.
Be sure to tune into the Cardinals Radio Network on your drive to the stadium, during the game and on your way home. The Cardinals flagship station is Sports 620 KTAR AM along with a regional network of stations throughout Arizona. All game broadcasts can be heard on News 92.3 KTAR FM. In addition, you can catch all Cardinals broadcasts in Spanish on ESPN Deportes 710 AM.
The Arizona Cardinals encourage all football fans to reduce, reuse and recycle. The recycling program at University of Phoenix Stadium includes: free recycling bags for tailgaters in Sportsman’s Park, recycling containers on the Great Lawn
and security checkpoint locations, as well as recycling containers along stadium concourses and lofts. Please check the signage on the recycling containers to ensure you’re recycling the proper items such as plastic, glass and aluminum. This is
the third season the Arizona Cardinals are making recycling part of your game day experience. We hope that all fans will follow Big Red’s example and recycle at the stadium!
In accordance with NFL and Cardinals security procedures, fans may not exit and re-enter the stadium using the same ticket. There will be no exceptions to this policy.
There are 50 restrooms located throughout University of Phoenix Stadium. All men, women and family restrooms are ADA accessible and equipped with a baby-changing table. Please ask any staff member for directions to the closest restroom.
Retractable Roof Movement
The position of the roof at University of Phoenix Stadium will be determined on game day. Many factors will be included in the final decision, however the comfort of all fans in attendance is our main concern. Research conducted by other organizations determined that it can feel up to 15 degrees warmer than the air temperature when seated in direct sunlight. With no breeze and direct sunlight, this creates a very uncomfortable environment for those ticket holders on the east side of the stadium.
Fans can call the Cardinals Roof Hotline at 623-433-7663 on their way to the stadium to find out if the roof will be open or closed.
The Cardinals are required to follow all NFL policies in effect for retractable roof stadiums. In accordance with NFL policy, the following guidelines must be followed:
Ring of Honor
Located along the front of the Terrace level, the Ring of Honor pays tribute to the many great players and members of the Cardinals organization over the years. Ring of Honor level seating is accessible by the terrace concourse.
Radio frequency scanning devices are prohibited in University of Phoenix Stadium and Sportsman’s Park.
In accordance with NFL Best Practices for stadium security, all fans will be subject to security screening prior to entry inside University of Phoenix Stadium along with inspection of all bags and carry-in items. Security staff will utilize a handheld metal detector to screen all fans at the security checkpoints. Prior to the screening, fans will be asked to remove all metal from their pockets and person then hold the items in their hands for security staff to inspect. If a fan does not feel comfortable with the metal detector screening due to medical reasons, a physical pat-down will be conducted instead. Please have all bags open for security staff and be prepared to remove any item from inside the bag if requested for closer inspection. Fans electing not to consent to the metal detector screening or physical pat-down along with a bag search will be denied entry inside University of Phoenix Stadium.
Security checkpoints are the busiest during the 30 minutes leading up to kickoff. Stadium gates open 90 minutes prior to the start of the game and guests are encouraged to enter early.
Do you want to see your name in lights? If so, contact the Cardinals Entertainment Department at 602/379-1825 for more information about scoreboard announcements.
Fans should be aware that skateboarding and rollerblading are not permitted within University of Phoenix Stadium, Tillman Plaza or Sportsman’s Park. “Roller Shoes,” which are athletic shoes with retractable wheels, are also not allowed.
In accordance with the Smoke-Free Arizona Act, University of Phoenix Stadium is a non-smoking facility. There are three designated smoking locations on the main concourse located beyond the Gate 2 exterior gate and outside the exit doors at Sections 102 and 137. Fans on the Club level, Loft corridor and terrace level can proceed to the designated smoking locations on the north ramp. Please remember to the keep the north ramp walk aisles clear for other fans and smoke only in the designated areas. Fans outside the stadium are reminded that they must be at least 20 feet away from any stadium entrance to smoke. E-cigarettes are not permitted inside University of Phoenix Stadium. Fans that do not comply with the smoking policy inside the stadium are subject to ejection.
Fans should be aware that the distribution of banners, booklets, business cards, circulars, commercial advertising, flyers, folders, handbills, leaflets, notices, pamphlets, posters, stickers or any other written, printed and/ or painted materials is prohibited at University of Phoenix Stadium and throughout Sportsman’s Park.
Fans that enter University of Phoenix Stadium are asked to enjoy the game from the comfort of the seat that is indicated on their ticket. Please keep in mind that when you stand, you block the view of other fans behind you. It is not the Cardinals’ intent to limit fan’s enjoyment of the game and cheering after great plays, but continuous standing in seating areas will not be tolerated. Continuous or excessive standing is addressed in the Cardinals Code of Conduct and will be monitored by stadium security. Standing to watch the game is not permitted along the sidelines of the 400 level concourse. These areas must stay clear for fans using the stairways to the terrace level seating. Portions of the south endzone bridge are also considered no standing zones. Please follow the directions of ushers and security.
University of Phoenix Stadium welcomes fans with strollers. However, their use should not in any way inhibit fan movement or block any aisles. Smaller, umbrella-style strollers can be stored underneath a seat as long as it does not create an obstruction for other fans. Larger strollers can be checked at the nearest Guest Services office during the game.
AZone is the official headquarters for Arizona Cardinals merchandise. The Team Store is located on the north side of University of Phoenix Stadium, between Gate 2 and the Ticket Office. During the football season, AZone is open from 10:00AM until 6:00PM Monday through Friday, 10:00AM until 4:00PM on Saturday and closed on Sundays. Team store hours may change during the spring and summer months. For more information, call the AZone Team Store at 623/433-7600. You can also visit the store website at www.azoneteamstore.com.
Located between Gate 2 and the Insight Club East entrance gate, the University of Phoenix Stadium ticket office windows will open three (3) hours prior to kickoff on gamedays. TicketMaster Will Call can be claimed here with a valid form of photo identification. Tickets for other stadium events can also be purchased here. Please call 602/379-0102 to confirm hours of operation.
The resale of event tickets, regardless of price, is prohibited at University of Phoenix Stadium and throughout Sportsman’s Park. Fans that purchase tickets from someone other than the Arizona Cardinals or TicketMaster do so at their own risk and those tickets could be counterfeit. The Cardinals are not responsible for and will not provide a replacement or refund of any kind for invalid tickets purchased through a secondary ticket provider.
Tours, University of Phoenix Stadium
Visit www.universityofphoenixstadium.com or call the stadium tour hotline at 623-433-7165 for more information about public and private tours of University of Phoenix Stadium along with dates, times and pricing information.
With the retractable roof, umbrellas are not needed inside University of Phoenix Stadium. Please leave them inside your vehicle as umbrellas are not permitted inside the stadium.
Fans are not permitted to bring firearms or any other weapons inside University of Phoenix Stadium. In accordance with Arizona House Bill 2457, law enforcement officials attending the event are permitted to bring a firearm inside the stadium if he/she is in compliance with the Arizona peace officer standards and training board requirements.
The Will Call windows are located at the Ticket Office, to the east of Gate 2. The Ticket Office is open three hours prior to kickoff and closes at halftime. Will Call tickets can be claimed only by the person whose name appears on the will call ticket envelope. State or government picture identification is required.