Over the last 11 years the Arizona Cardinals Football Club has reached out to its Spanish language speaking fans by becoming the first professional team in Arizona to offer all games on Spanish radio (2000), and launching a Spanish language version of the team’s web site www.azcardinals.com/espanol (2007).
The broadcast team of Gabriel Trujillo (play-byplay), and former Cardinals offensive lineman Rolando Cantú (analyst) will be back again in 2011. Trujillo returns for his 12th season of play-by-play with the Cardinals. From 2000-2005, he also called the action in Spanish for the Phoenix Suns. Cantú played with the Cardinals for two seasons (2005-06), and during the 2005 season, he became the first Mexican born player non-kicker to ever take the field in an NFL regular season game. In addition to his broadcast duties, Cantú is also the team’s Manager of International Business Affairs.
The Cardinals broadcast in Spanish locally on 710 ESPN Deportes Radio in Phoenix. In 2008, the Cardinals expanded the content of their game broadcasts with a one-hour Spanish language pre-game show hosted by Trujillo and Cantú. Spanish speaking Cardinals fans can tune into Primera Y Diez (First and Ten) every Wednesday during the season on 710AM ESPN Deportes. This two hour Spanish language program features a recap of the previous week’s game and insight into the next opponent. In addition to 710AM ESPN Deportes, the broadcast will be simulcast on Jose 106.9/107.1 FM. The Spanish broadcast team will be back on the web as they return for “Al Cronómetro” (On The Clock) a Spanish language web-show that recaps the last game and looks ahead at the next opponent. For the fourth straight season, the Cardinals will bring the Spanish language broadcast to fans in Mexico. The team has partnered with Larsa Comunicaciones (Larsa Communications Group), the leading radio network in northern Mexico to bring the broadcast to 26 stations in 18 cities throughout Mexico, including Guadalajara, Puerto Vallarta, Hermosillo and Mexico City.
“Primera y Diez de Los Cardenales de Arizona,” is the Arizona Cardinals two hour Spanish language radio show that provides the Spanish market in Arizona with the most in depth analysis of the previous week's game along with a preview of the next opponent. Former Cardinals guard and current Spanish radio analyst Rolando Cantu, play-by-play voice Gabriel Trujillo and former NFL kicker and current Cardinals Senior Director of Community Relations Luis Zendejas, host a weekly live show each Wednesday. The show will also feature specials guests, call-ins and promotional giveaways.
“Primera y Diez de Los Cardenales de Arizona” which translates to “First and Ten of the Arizona Cardinals,” will run each Wednesday from 3-5 PM throughout the regular season on ESPN Deportes 710 AM. Fans can listen to the show in person as it broadcasts every Wednesday from the Metro Center Mall located at 9617 N Metro Parkway W in Phoenix.